More and more searches start with a spoken question: “Where is the nearest dentist open on Saturday?” or “How long does it take to build a website?”. Voice assistants usually read out just one answer, so being that answer matters.
How voice queries are different
- They are longer and conversational.
- They are often phrased as questions: who, what, where, how much.
- Many of them are local and urgent.
Answer real questions on your pages
Collect the questions your customers ask on the phone, by email and in chat, and answer them in short, direct paragraphs on your website. A well-organised FAQ section on each service page works well for both voice and regular search.
Use structured data
Schema markup for your business, opening hours, FAQs, products and events helps search engines understand your content and use it in rich results and voice answers.
Look after local SEO
Keep your Google Business Profile complete and up to date: address, hours, phone number, categories, photos and reviews. Make sure the same details appear consistently on your website and in directories.
Make the site fast and mobile-friendly
Voice searches happen mostly on phones. A slow or awkward mobile site loses the user even if you win the answer.
Write the way people speak
Natural language, short sentences and clear headings make your content easier for assistants to quote and easier for people to read.
Want help putting this into practice? Get in touch and we will look at your website, channels or campaigns together.
